Graza

Q: How do you describe yourself?

S: I'd describe myself as an extrovert who loves food, humans, and culture. 

Q: Finish this sentence, cooking for me is...

S: Cooking for me is joy and care. 

Q: How has your turmeric 'obsession' grown and evolved with the growth of Diaspora Co.? 

S: I used to think of turmeric as just one-note, something primarily added to savory dishes, especially in Indian cooking. But now, I know so many ways to use turmeric—across desserts, savory dishes, and different cuisines. We did a lot of research into how the Filipino community uses it, how Thai people incorporate it, and really tried to understand just how versatile it can be. 

Q: Who do you turn to, watch, or follow for food inspiration? 

S: I want to shout out Nadir Nahdi who we made our Hawaij masala with last year. He's one of the best storytellers, historians, creators out there and he needs his own TV show. 

Q: We can call this question: Welcome to Sana's Ted Talk. What are you speaking on or teaching us about the spice industry? Or Diaspora's mission to disrupt that industry? 

S: The spice industry was deeply unjust for hundreds of years, built solely to profit traders. I think people often believe this only affects someone far away, without realizing that they, too, are impacted. Yes, farmers suffer, and yes, the earth suffers but consumers also suffer because the spices available in the market are subpar—and they still have to pay for them. That's why we're working to create something where no one has to suffer. Our team thrives, our farmers thrive, and our customers get to enjoy delicious food. And that is absolutely possible. 

Q: Do you have a personal favorite(s) recipe from the Diaspora Cookbook?

S: For me, it's the Kanthari Squid—it's like green chili and super lemony squid. My second favorite is a date cake with the most incredible coconut caramel—everything perfectly spiced. 

Q: Tell us about your proudest moment or 'pinch me' moment since found Diaspora Co.?

S: It was definitely Whole Foods. Thinking back to being a 23-year-old punk who visited Prabhu's farm and decided to sell his turmeric, and now seeing those products in what was (and still is) the most prestigious American grocery store—for me—and knowing they're an investor in Diaspora Co., is still pretty surreal! 

Q: Any words of wisdom, quotes, or mottos you live by? 

S: Own your power! People used to underestimate me because I was young and a woman. 

Q: Are you more of a Sizzler or a Drizzler?

S: I think I'm a Sizzler because I love slow cooking and using my Dutch Oven.

Q: What's on the horizon for you?

S: It's work-life balance. I am really excited for my family-I now have a family of four. I'm excited to work really hard but also make lunch for my stepkids.